What Is “Programmatic Advertising”?

Instead of individuals laboriously seeking out, purchasing, and manually placing online advertising, programmatic buying uses advanced technology and software (also known as algorithms) to perform the same function, almost instantly. Not only that, but the technology knows and analyses a great deal of information about the online habits of users, so it places the right ad in front of the right person, at the right time.

 

But We’re Not Robots

We have excellent humans manning the technology! The experts in our specialist programmatic trading and operations team are some of the very best in the business. They understand how to derive maximum benefit from real-time bidding and programmatic buying systems, and how to keep these systems performing at optimum effectiveness. Our technology is thus always guided by human insight, care, and intuition.

 

We’re Leaders At It

In 2015, following an extensive accreditation process, AddSuite was appointed one of only five Google Certified Publishing Partners in EMEA – that’s right, one of only five across the whole of Europe, Middle East, and Africa. This prestigious accolade was awarded in recognition of our expertise in deploying and managing Google’s suite of publisher advertising platforms – DoubleClick for Publishers (DfP), AdSense, AdExchange and AdMob.

We’re also one of the few Google DoubleClick Bid Manager (DBM) partners in Africa. DBM is the largest and most comprehensive programmatic buying platform in the world and offers unrivalled reach and targeting of digital consumers anywhere. AddSuite gives you access to it, right here, right now.

And that’s not all – in addition, we are an accredited partner to AppNexus, the world’s leading independent ad technology platform for publishers and advertisers, which boasts Microsoft as a shareholder and powers many of the leading agency advertising trading desks around the world.

And finally – we are one of the first licenced users in Africa of Bluekai, the world’s largest 3rd party data marketing platform and part of the Oracle Marketing Cloud.

This unrivalled suite of technologies and skills allows us to deliver superior results to advertisers and publishers – every time.